MiLK Management


Caroline Watson

Born and raised in South London, England, Caroline Watson cut her fashion styling teeth when she first assisted one the industry’s most influential stylists Seta Niland for The Spice Girls.

Driven by her passion for fashion and music Caroline Watson continued for several years to support an array of top UK Fashion Stylists, working on shoots for the likes of Robbie Williams and Cate Blanchett as well as style icons David and Victoria Beckham amongst many others.

Soon after Caroline Watson launched her own styling career, landing her first big role with British Boy band Blue, for whom she worked exclusively, playing an integral role in their success as one of the UK’s most popular and fashionable boy bands of their generation.

Caroline Watson enjoyed many successes with the group and together with the involvement of design duo Dolce& Gabbana , Caroline Watson single handedly developed the ‘man band’ look setting a trend that many fashion and music insiders still use as a styling template to date.

In 2008 Caroline Watson moved to Los Angeles to further her styling career. The ambitious move lead her to style for some the best in Hollywood.

Projects included Britney Spears, Glee’s Matthew Morrison, Ryan Phillipe and True Blood star Ryan Kwanten, to epic music videos for P -Diddy, Kanye West, Chris Brown and TV show American Idol.

Having styled for an array of high caliber clients, Caroline Watson continued to enjoy success in America, however she was soon called upon by UK boy band JLS to create looks for their first ever UK tour.

Soon after Caroline based her self based between LA and London flying back and forth upon clients request.

In May 2011 Caroline Watson was snapped up by Simon Cowell's record company Syco. Where she is now appointed head stylist to British X Factor pop sensation One Direction.

Caroline Watson created a unique look and brand for the band giving the music industry something fresh and fun to talk about, generating a new era of boy band for Cowell’s label.

Never one to rest on her laurels in 2016 Caroline Watson launched Caroline Watson London, a new and exciting lifestyle brand which Caroline anticipates to be a British household name in the very near future.

Caroline Watson works on all formats, from photo shoots and videos to TV shows, tours and commercials. Her creative knowledge, expertise and resources have led her to work with some of the best in the business on both sides of the Atlantic.

Caroline Watson works exclusively with all her clients/artists, management, and the label. She understands the importance of ‘brand awareness’.

So whether it is inventing fresh, cutting edge images for a new act/client, enhancing an existing artist, or giving creative direction to a tour, she can create through fashion imagery the perfect look for the client/artist that appeals to their target audience.

Caroline Watson