Sammi is a fashion content creator and style icon.
Sammi is an avid lover of fashion, music, beauty & style; combining designer & luxury with her heavily tattooed body. She loves to juxtapose within her outfits – think an unexpected leather harness over a feminine dress.
With an aim to show others to always wear whatever they want to, she launched her blog in 2017, with simple outfit shots and snappy descriptions. She decided to dedicate time to her Instagram in early 2018 to see where it could take her, posting daily and creating speedy outfit videos.
In 2021 Sammi launched her own brand and can now call herself Creative Director of Ardeo. Ardeo was a natural evolution bringing a true vision from Sammi’s personal style. Further to this Sammi has just dropped her first lingerie collection with playful promises which is inspired by her love of underwear as outerwear.
Sammi has collaborated with NARS, Spotify, Harrods, Christian Louboutin Beauty, Laura Mercier, Farfetch, Free People & YSL Beauty to name a few and we are so excited for what’s to come!