FELICITY X ASOS

At the start of 2024 Felicity decided to openly chat online about her disappointment with a brand that was very close to her heart.

ASOS was a brand that Felicity not only shopped at but had been part of personally being their first plus size insider back in 2014. 10 year later the insiders were launched again in 2024 but disappointingly no plus size talent seemed to be included. Another devastating blow to the plus size community who had shopped the curve range for year and who are being consistently ignored by Highstreet brands.

However, ASOS acknowledged the mistake they had made straight away and reached out Felicity and other plus size influencers in the space. Turning their error into a huge opportunity for them to connect with a community they had lost touch with and be advised by Felicity and her piers.

Felicity is now a very proud ambassador and advisor to the ASOS team and has consistently created brilliant content for them throughout 2024 and into 2025. Showing how important it is to use your voice in a positive way to help and educate brands on the importance of representation and inclusion.