Felicity Hayward is a model, author, content creator and activist.
Felicity’s remarkable journey began when she was first discovered by renowned photographer Miles Aldridge. In the 2010s, she broke barriers as the UK’s first plus-size model, defying the fashion industry’s norms that often-overlooked curves. Her iconic Mac Cosmetics campaign, VOGUE interview, and role as the face of I-D magazine solidified her position as a trailblazer during a time when body diversity was not celebrated.
Throughout the past decade, Felicity has passionately advocated for inclusion within the fashion world. She’s tackled the complexities of body positivity in her thought-provoking TEDx talk, shedding light on its toxic aspects. Online, her influential campaign #Selflovebringsbeauty has amassed an incredible following with over 115,000 hashtags, inspiring countless individuals to embrace self-love and acceptance.
Recently, her efforts have been channeled into #Includingthecurve, an initiative that fights for equality in size representation within the fashion industry. Felicity’s powerful voice resonates at Fashion Weeks, urging designers to embrace diversity. Her articles for esteemed publications such as Cosmo, Glamour, Metro, The Independent, and Sunday Times Style have further strengthened the cause.
Felicity’s impact goes beyond the runway; she penned a book on body image, wellness, and confidence, empowering women worldwide. In 2014, she made history as ASOS’s first curve stylist, and her five collections with Playful Promises showcased her unique flair for fashion.
As an ambassador for Dove, Google Pixel, and Sky, Felicity continues to use her platform to champion inclusivity and diversity.
Beyond all this, she’s also a devoted rescue dog mum and loves to go on travel adventures with her dog, exploring the beauty the UK and beyond has to offer.
Felicity’s presence is a breath of fresh air wherever she goes, radiating an infectious energy that captivates every room she enters.