Jay x C4

C4 collaborated with Jay to produce content, showcasing his remarkable skills and relentless commitment to his sport. The campaign’s message revolved around the theme of ‘comparison’, with the final piece of content carrying significant weight.

Working closely with a team of art directors, photographers, and videographers, C4 and Jay successfully crafted a compelling piece of content that holds power to resonate across both Jay’s and the brand’s social channels.